In the Eyes of the Buyer

Ok Sellers, we are officially in a Buyer’s market in Costa Rica. So, when you put your home on the market, you have to look through the Buyer’s eyes.

1) Price. When searching for homes in the general area, is your home priced within that range, or even at the lower end for a quick sale, or are you priced above and beyond? Even if your home is nicer, you have to look at your competition because the buyers are. That is….if you really want to sell.

2) Curb and internet appeal. Even before someone drives up, your photos online are what will capture a potential buyer’s interest. Is your home appealing to the eye? A little paint or a few flowers can go a long way. Professional photos can also be very helpful, although even making sure that your home is clean and de-cluttered to make the photos nicer, can be all that is needed. Buyers no longer want to be taken blindly to various homes. They want to see photos, know exactly where it is located, and every detail before they waste their time.

3) Once you’ve been able to capture a prospective buyer, comes the showing. Be ready to show when needed and cooperate. If a buyer wants to see the house on a certain day, try to make it happen. Because if not, they will see everything else on the market except yours. Which means, you don’t really want to sell.

4) Don’t be there. Let your agent walk them through the house pointing out all of the extras and the wonderful features that your home has. If you follow them through the house, even if you don’t say anything, the buyers feel uncomfortable because it is YOUR home. We want them to see it as THEIR home. They need to be able to vision their things there and that may include opening closet doors and measuring areas which are things they won’t feel comfortable doing if you are there. Even if you are the best host ever, buyers will feel like guests, not buyers. Questions can be answered for them after the showing if the Realtor doesn’t know the answer on the spot.

5) Take your pets with you. They may be loving members of the family, but not all buyers are pet lovers and some may be allergic. In addition, as much as I love dogs, having them jump all over me and my car upon arrival is not pleasant and distracts from the home. Have your Realtor call you when he/she is on the way and then take your pets out for a walk during the showing.

6) A clean home is a welcoming home. You may not see the mess or feel that people will understand that you have kids in the home, but they won’t. A dirty, or stinky, house will have people leaving before they even look around and appreciate what you have underneath. Do a quick wipe-down of the sinks and have a covered basket that you can quickly toss things into. And do a quick spray with an air freshener. You may have gone “nose blind” to your smells, but others will identify those smells quickly.

7) Keep in touch with your Realtor to see if you need to change something or to report if you have already changed something. As much as it would be fabulous if every Realtor were able to check back with you each week, it’s just often not possible. They are out there looking for your Buyers, promoting homes, and looking for potential leads. Getting a report back from them is important, but be proactive and check in with them too. It’s a team effort.

In the end, it IS a team effort. A Realtor is rarely a miracle worker. Your efforts will help make your home the most presentable home on the market and easier to sell. Forget that this is your home and look through the eyes (and nose) of the buyer as THEIR next home.

Tina Newton was a licensed Realtor in Kansas and is now an agent and co-owner of Tristan & Newton Real Estate in Costa Rica. She has resided in Atenas, Costa Rica for over 18 years and has raised two children and now a grandbaby there. She is always open to answering any questions about living in Costa Rica or buying/selling /renting a home there. You can contact her by email, through the Facebook page, or through the website.

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